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For years, large firms have offered webinars directly to clients and prospects on the topics they want to promote. Now in 2021 everyone in the legal field has a virtual platform, so firms of all sizes can jump in and offer webinars on topics that highlight their firms’ practice areas. During 2020 the Oberman Law Firm, a five-lawyer firm in Georgia was unable to handle all the calls they were receiving from their medical industry clients, so they started doing virtual seminars. Stuart Oberman said he “never knew that webinars for a firm of our size could be utilized and instrumental as a client informational platform, and also as an industry client development and marketing tool.” He stressed they, “had to learn very quickly and on the fly,” to become, “the go to firm for their clients and specific practice areas.” They conducted 16 seminars and ended up with a stellar 2020.
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Why Law Firms Need to Know About the ‘Excess Share of Voice’ Rule
By Michelle Calcote King
Every time a brand is mentioned in the media, authors an article, posts on social media or runs a series of ads, a conversation is happening. The conversation is amplified when the audience engages by sharing the article, commenting on the social media post or clicking on the ads. All of this activity results in a certain share of voice.
How Do Business Development Efforts In High-Performing Law Firms Differ?
By Meghan Frank
As firms and their clients continue to navigate ongoing business challenges in 2021, BD and marketing professionals first need to understand how mature their efforts are in specific areas. Then, they can look at what the successful firms are doing differently, so they can position themselves to join those ranks.
Voice of the Client: What In-House Counsel Need from Outside Counsel As Pandemic Landscapes Shifts
By Jennifer Simpson Carr
Responses from GCs on what matters most to their companies when hiring outside counsel.
Competitive Intelligence: How Do You Listen When You’re Not In the Room?
By Patricia Ellard
Although we understood how important in-person listening was before the pandemic, the background listening was something we used to take for granted. Here are five ways to practice active listening and remain engaged when we can’t be in a physical environment.
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