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The past year posed new and unusual challenges for U.S. law firms, rattled by economic uncertainty, remote work, stay-home orders and social distancing. Despite the turmoil, profits at the Am Law 100 leapt to new heights. According to the 2021 Am Law 100 report, eight firms posted net income in excess of $1 billion in 2020, profits per equity partner spiked 13.4%, and the average profit margin bumped from 40% to 43%.
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By Eric Dewey
The “best choice” provider pitch may not be the optimal sales strategy. It's better to adjust to where the prospect is in their buying decision process — whether that means they are looking for providers, they are studying the situation, they already have counsel, or they have decided not to address the issue.
How to Build a Successful Business Development Plan
By Melissa “Rogo” Rogozinski
Driving Growth Through Client Success and Thought Leadership
Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.
Midlevel Survey Shows What Law Firms Are Getting Right — and Wrong
By Dan Roe
Midlevel associates aren’t less willing than their predecessors to do the brain-bending amount of work. It’s that after two years of billing massive hours through an isolating global pandemic, they’re completely disloyal to the status quo. They kept firms going, they made partners rich, and now they plan to reshape the profession in their image.
Law Firms May Make ‘Course Corrections’ to Battle Inflation
By Andrew Maloney
If inflation remains at current levels, law firm billing rate increases won’t be able to keep pace. But firm leaders may make other “course corrections” to capture profits through the end of 2022, analysts say, by utilizing leverage and alternative pricing models and making additional investments in technology.
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