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Hindsights, Insights and Foresights: Producing Content That Clients Value
Thought leadership or content marketing has gained attention as an effective way to establish credibility, generate awareness of a lawyer's capabilities and promote an attorney's unique expertise. (The term content is used broadly to describe any and all information produced by the law firm and delivered to the client or published in public mediums. This includes newsletters, client alerts, blog posts, white papers, speaking engagements, interviews, advisories and memos, training programs and any other information which is intended to inform and educate clients and their business line managers.) Done well, it can also generate inquiries and lead to new engagements. However, not all content written by your lawyers is perceived as valuable. In fact, some content can actually detract from the client-attorney relationship and be seen as irritating. This article describes a model to help your lawyers evaluate the relative value of the information they are sending to their clients and help you communicate the importance of delivering value in their written communications to clients.
Three Degrees of Value: Hindsights, Insights and Foresights
Content can be evaluated by the value or benefit it delivers to clients and prospective clients. Think of content as being on a continuum of value ranging from negative in which the communication presents no new information, is delivered late or is difficult to read to, on the other extreme, highly valuable information delivered timely. This latter category of content is unique in its analysis, relevant to its readers and delivered well enough in advance that readers can take full advantage of the information.
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Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs
A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.
Coverage Issues Stemming from Dry Cleaner Contamination Suits
In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.