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Many products and trainings promise to help with or automate your competitive intelligence research, but getting good data does not have to be so complicated or expensive. Here are some tips for how you can leverage competitive intelligence in your marketing efforts without a significant cost.
“You have to start with the basic premise that you need to know what your competition is doing.” — Guy Kawasaki
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By Mark Beese
Many firms are shifting to a hybrid work model, where lawyers and staff will divide their time between in-office and outside-the-office work, making management and leadership tasks more challenging.
By Patricia Ellard
As we approach the end of the year, office return dates are still uncertain. While we are very capable of functioning efficiently and effectively in our remote competitive intelligence environments, it can be easy to feel isolated, like you’re operating in a vacuum.
Part two of a two-part Q&A with David McCann, J.D., senior director of communications at Snell & Wilmer continues our discussion on key topics relevant to legal marketing professionals.
By Vivian Hood
Working with a business development coach is an investment in yourself that can bring about career success by having a deliberate strategy in place.