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COMPETITIVE INTELLIGENCE: Competitive Intelligence On a Dime

Simple and Cost-Effective Ways to Help Your Firm Harness the Power of Competitive Intelligence

Many products and trainings promise to help with or automate your competitive intelligence research, but getting good data does not have to be so complicated or expensive. Here are some tips for how you can leverage competitive intelligence in your marketing efforts without a significant cost.

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“You have to start with the basic premise that you need to know what your competition is doing.” — Guy Kawasaki

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