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Hoteling: What Can Law Firms Learn from the Big 4?

The success of the decentralized law firm depends in some part on how well firms can shift “hoteling” from the negative connotation of “losing my desk” to the positive connotation of “having a hotel-like experience” as is the case in the Big 4.


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2020 was a record-breaking year. Revenue for the Am Law 100 grew by 6.6% and 1.1% in the Am Law 200, respectively, and profits per equity partner were up 8.8% for the Am law 200 and 13.4% for the Am Law 100 (per American Lawyer Am Law 100 Reporting).

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