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Law Firm Marketing and Business Development

Media & Communications: Getting Routine Law Firm News Published Still Delivers Value

Value can be derived from even the most-routine media placement of law firm news such as lateral and other attorney moves. With challenges and roadblocks going up almost daily to deter you from getting any news published by credible media sites, why in the world would you not take advantage of every conceivable opportunity to get your press releases and announcements published for free?

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How many times over the past 12 to 24 months have you clicked to read an online story or mention of your law firm or firm’s attorneys, only to be blocked by the dreaded subscription paywall? Where once you could freely roam the online pages of a newspaper or magazine, now you either have limited access to content or must pay a fee to read everything on a site. And the trend is only going to spread.

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