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How many times over the past 12 to 24 months have you clicked to read an online story or mention of your law firm or firm’s attorneys, only to be blocked by the dreaded subscription paywall? Where once you could freely roam the online pages of a newspaper or magazine, now you either have limited access to content or must pay a fee to read everything on a site. And the trend is only going to spread.
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By Melissa “Rogo” Rogozinski
Driving Growth Through Client Success and Thought Leadership
Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.
By Olivia Vizachero
Learning how to market yourself does not have to be difficult. Here are five simple steps you need to follow.
By Sarah Brodsky
How can you make your user experience the best it can be for all potential clients, and lead with empathy and equity as you demonstrate your knowledge? That’s where your law firm’s SEO strategy comes into play.
By Chris Mangano and Edward Keck, Jr.
We are all “custodians of data.” Law firms specifically are stewards of some of the most sensitive information stored and shared; a fact that doesn’t elude nefarious cybercriminal syndicates. Below are some of the top cybersecurity risks affecting law firms.