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Accounting and Financial Planning for Law FirmsFeaturesLaw Firm FinancialsLaw Firm Marketing and Business Development

Beyond Se Habla Español: Insights Into Selling to the Expanding Hispanic Market

By Natalie Fragkouli and Liel Levy
September 01, 2021

Law firms frequently lack the appropriate marketing strategies to engage the growing U.S. Hispanic population. The lack of a cohesive strategy poses a risk to a law firm's current and future growth potential.

No matter their area of practice, consumer-focused attorneys cannot afford to ignore marketing to Hispanic Americans. This article explores practical insights for law firms that want to serve this rapidly expanding market.

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