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Competitive Intelligence: CI in a Vacuum? Keeping Your Sanity Check in a World of Remote Working

By Patricia Ellard
November 01, 2021

This year hasn't gone as many of us anticipated. There was no magic bullet when the clock struck midnight on Jan. 1, 2021 that made the COVID-19 pandemic disappear. Our hopes of life returning to "normal" after the summer, getting back to the office, and resuming our daily encounters with colleagues and clients have largely been dashed. As we approach the end of the year, office return dates are still uncertain. While we are very capable of functioning efficiently and effectively in our remote competitive intelligence environments, it can be easy to feel isolated, like you're operating in a vacuum.

But you are not alone. You are a keystroke or a video call away from all of your colleagues. There are great ways to connect with clients and colleagues today that we didn't have a few short years ago. The technology improvements that many of us have found in the last 18 months have made working with colleagues in the same and different offices much more doable than we could have previously imagined. And some of us have found we can actually work with more colleagues than we did previously. On a daily basis I "see" folks in other offices and other cities as we talk about projects, attend client kick-off meetings, and meet new colleagues. The world hasn't stopped spinning; we have just found a new way to spin with it.

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