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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

COVID Pandemic Allows CMOs to Use Tech to Drive Firm Growth

By Lavinia Calvert
January 01, 2022

Inside many law firms, partners have historically seen chief marketing officers as the face of expensive cost centers that often don't add enough value to justify their expense. So perhaps it was not surprising that when the pandemic hit, their teams were among the first included in layoffs and budget cuts.

But over the last several months, a new narrative has emerged. Law firms have turned bullish toward investments in marketing and technology. A recent study of 127 firms in the U.S., Canada and the UK found that 84% planned to increase digital marketing technology and programs.

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