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Intellectual Property Litigation Trademarks

Due Diligence Can Mitigate Trademark Risk

How can one launching a new trademark mitigate the risk of rejection or infringement on the basis of likelihood of confusion with an existing mark? The primary strategy is trademark searching.


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Facebook’s recent launch of “Meta” made legal news when it was widely reported that another technology company, Arizona-based Meta PC, had filed for a trademark application with the U.S. Patent and Trademark Office (USPTO) for “Meta” in August 2021. Facebook filed its own trademark application with the USPTO in October 2021. By November, it was reported that Meta PC may have demanded millions of dollars to settle a potential dispute over ownership of the name.

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