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Diversity Law Firm Marketing and Business Development

DEI As a Competitive Advantage

An example of how understanding another person’s life experience impacts how a practicing attorney can be a more effective advocate for their client.


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After the events of summer 2020, many firms offered Diversity, Equity & Inclusion (DEI) programming and training. These firms made concerted efforts to open dialogues and to do the right thing by providing a forum for personal growth and understanding. Unfortunately, a fair number of lawyers resist DEI training. They fail to understand the value and impact DEI training can have on their skills as an attorney. Research has shown that when individuals learn about others’ experiences in the world and their cultural practices the more successful they will be in the work environment. This applies to the practice of law as well.

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