The biggest event of the year in college sports concludes this month as national champions are crowned in men's and women's basketball, and hundreds of thousands of college athletes are entering the influencer marketplace for the first time.
The FTC Gets Into the College Athlete NIL Game
As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
By
Nicole Demas, L. Andrew Tseng and Sean P. McConnell
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