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E-Commerce Sellers Should Be Preemptive to Mitigate Effects of Account Suspensions for IP Infringement
The ascendency of selling via e-commerce channels is due in part to how quickly a seller may access an e-commerce platform. Lamentably, e-commerce channel providers' suspension of sellers' accounts associated with alleged intellectual property infringement is equally fast, and suspension remediation is time-consuming and costly. Consequently, e-commerce sellers should contemplate pre-emptive legal and business arrangements to ameliorate potential e-commerce account suspensions consequences.
Consider Amazon, for example, in response to a deluge of infringement claims, Amazon has implemented an aggressive seller account suspension policy. This policy is disclosed in the Amazon seller's account terms of service agreement.
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