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The Intellectual Property StrategistFeaturesIntellectual PropertyTechnology Media and Telecom

Protecting Clients In the Virtual World

By Cameron B. Pick
May 01, 2022

The "metaverse" in conjunction with Web 3.0 can be thought of as an immersive virtual reality world or worlds, where users can play games, socialize, conduct business, and fully experience the Internet as if they were in the real world. Rather than logging into different websites with several different usernames, a user can have a single 3D avatar for traversing the metaverse and interacting with other users, companies and other organizations.

Picture a less dystopian version of "Ready Player One," where users from all over the world have avatars dressed in the finest apparel and drive fast cars to lavish parties in scenic virtual locations. Social media influencers don't have to leave their homes to broadcast content from some of the most beautiful places. Digital artwork can be displayed in virtual houses or art galleries within the metaverse. Companies can advertise their products or sell virtual versions, such as virtual clothing, virtual shoes, virtual jewelry and virtual accessories. Esports spectators can watch tournaments from a perspective that more closely resembles attending a sporting event rather than watching people play a video game on a screen. Virtual merchandise can even be sold at these events.

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