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20 Business Lessons from 20 Years to Apply Today

By Gina Rubel
June 01, 2022

After practicing law for several years in Philadelphia, I moved to a farm with my husband. I was commuting three hours a day to the city, which wasn't sustainable with a young child at home, and I found myself looking for new opportunities away from litigation. I worked in-house at a cable tech startup and then at a direct marketing agency, where the idea of starting a PR agency with a niche in law firm marketing took hold. Along the way, there have been many lessons learned, life-long relationships created, incredible clients, and tons of work of which I am proud.

Having worked with countless legal marketing professionals, more than 100 law firms, thousands of lawyers, and many legal tech companies, the lessons come from years of listening, emulating, taking risks, and learning from failures and successes alike.

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