Are Large Firm Rates Pushing Clients to Seek Other Alternatives?

Firms have been especially deliberate during the pandemic to increase the number of touch points they have with existing business, deepening ties with their roster of current clients by referring matters across practices and rewarding partners for that kind of origination. But with marketing spend surging and clients increasingly willing to move work around, Big Law firms' incumbent advantage could begin to wane.

5 minute readJuly 01, 2022 at 12:07 AM
By
Andrew Maloney
Are Large Firm Rates Pushing Clients to Seek Other Alternatives?

Firms have been especially deliberate during the pandemic toincrease the number of touch points they have with existing business, deepening ties with their roster of current clients by referring matters across practices and rewarding partners

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