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What's the Difference Between a 'Customer' and a 'Client'?

a customer is someone who buys something from you once, while a client is someone who keeps coming back to you over and over again. And that subtle difference is what makes a lawyer just a lawyer and one who becomes a rainmaker.

7 minute read July 01, 2022 at 12:09 AM
By
Jaimie B. Field
What's the Difference Between a 'Customer' and a 'Client'?

Do your attorneys know the difference between a customer and a client?

If you look at the traditional definition, it is defined based on the type of business. For example, Hubspot, a leading marketing and CRM company, describes it this way:

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