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Are You Facing a Problem or a Crisis?

Recognizing the many degrees of severity and activity levels is crucial when a matter presents itself. Is it time to go scorched earth or take it in stride and allow a situation to fizzle? When defining the spectrum from minor issue to crisis, it is vital to understand how a problem can become a crisis if left unattended or how jumping the gun and overreacting can be disastrous.

5 minute read September 01, 2022 at 12:05 AM
By
Elizabeth Lampert and Lara Cupit
Are You Facing a Problem or a Crisis?

Every communications person has a personal view of what constitutes a crisis. In truth, most definitions are accurate when discussing extreme situations such as an active shooter incident or white collar crime resulting in your managing partner being led out in handcuffs.

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