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I want to share with you some information on great marketing initiatives happening in law firms around the country that I recently learned about — as well as some recommendations suggested by my consultant colleagues in their blogs and articles.
*May exclude premium content
Managing Well-Being In the Legal Industry
By Vivian Hood
A recent LMA Well-Being Wednesday program provided a range of big ideas and small tips for legal marketers and law firms on implementing a well-being program.
The Four Legal Sales Strategies
By Eric Dewey
The ‘best choice’ provider pitch may not be the optimal sales strategy. It's better to adjust to where the prospect is in their buying decision process — whether that means they are looking for providers, they are studying the situation, they already have counsel, or they have decided not to address the issue.
Time Well Spent: Make Meetings Valuable
By Sharon Meit Abrahams
“Ugh, not another meeting!” Do you hear this from your colleagues and direct reports? If so, you should turn your meetings from a waste of time to a value-added use of time. We know meetings are important. They increase collaboration, set accountability, and create a shared sense of purpose and progress — all important elements of a happy, successful workplace.
Are You Facing a Problem or a Crisis?
By Elizabeth Lampert and Lara Cupit
Recognizing the many degrees of severity and activity levels is crucial when a matter presents itself. Is it time to go scorched earth or take it in stride and allow a situation to fizzle? When defining the spectrum from minor issue to crisis, it is vital to understand how a problem can become a crisis if left unattended or how jumping the gun and overreacting can be disastrous.
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