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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

Today's PR Tips for Law Firm Laterals

By Gina F. Rubel
October 01, 2022

There was a time in the legal industry when it was practically unheard of for a lawyer to leave a law firm. They spent their entire careers at one firm unless they moved on to the judiciary, in-house with corporate legal departments, or to a government position. That time is long gone in the legal industry as well as most other industries.

Today, law firms compete on many levels for talent including:

  • Base salary
  • Benefits
  • Billable hour quotas
  • Billable rate structures
  • Bonuses
  • Career advancement opportunities and partner track
  • Culture
  • Diversity
  • Flex options and work from home policies
  • Marketing support and budgets
  • Name recognition and prestige
  • Networking opportunities
  • Origination credit
  • Pro bono programs and incentives
  • Resources, technologies and innovation
  • Special interest groups
  • Training and mentoring programs

As a result, law firms almost inevitably find themselves in the position of either welcoming or saying goodbye to attorneys and sometimes entire legal departments.

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