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After an unpredictable 2021 and a much-talked-about recession in 2022 into 2023, PR pros have had quite rocky few years. As we come into the holiday season, PR professionals will have to adapt and pivot with all the variables to think about ways to satisfy 2023 PR trends and get their client in the spotlight. Combining this with the persistence of remote work schedules, it's clear that 2023 will already be a year to remember.
So, another holiday season is upon us, bringing the year to a close. Let's take a look at some PR predictions for 2023. These predictions are good discussion points within your department regarding how they may impact your lawyers and firm, what issues may affect your press coverage, and how you will use your resources in the coming year.
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On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.