Among the ways social media platforms have tried to distinguish notable account holders such as celebrities, public figures, and brand names from impostors and inspire trust on their platforms, the blue checkmark appears to be most popular.
The Increasing Challenges of Verification on Social Media
The recent flurry of online impersonators, ranging from accounts posing as President Joe Biden to the pharmaceutical company Eli Lilly, exposes the challenges of social media platforms' verification and authentication processes. These events show that monitoring and policing trademark infringements and right of publicity violations can be increasingly difficult in the social media context.
By
Christine Au-Yeung and Chidera Dawodu
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