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Understanding Your Audience by Traffic Sources
Quality content marketing takes a lot of thought and analysis. However, oftentimes, resource-strapped law firms don't have the time to invest in the legwork required to create content that navigates different audience types down the funnel to convert them into warmer prospects and, ideally, eventual clients.
One of the first steps to creating an effective content marketing program is to gather information about website traffic sources. Website traffic sources are the channels through which website visitors enter your website. You can think of these channels as doorways that users access to reach your law firm's digital hub.
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