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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

How to Cut Through the Content Marketing Noise

By Meg Pritchard
March 01, 2023

Over the past few weeks, I've heard a few statements about content marketing, including:

  • Content marketing is dead.
  • We're not getting clients from our blog/alert/article/video, so why bother?
  • We need content to send to the contacts on our mailing list to get them to hire us.

These statements, and the many more I hear and read, result from some myths and misunderstandings about how content marketing works.

Let's start by dispelling the big myth: Content marketing is not dead.

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