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Law Firm Management

ChatGPT or Me?

A Generative AI Primer for Law Firm Marketers

ChatGPT can provide a new channel for client engagement and interaction, which can help improve the client experience and drive client acquisition. It also has its pros and cons.


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It’s still relatively early in 2023, and already significant innovations are being implemented. Since November 2022, when ChatGPT became available for free public testing, the ChatGPT chatbot has caused quite a commotion. ChatGPT, an acronym for “Generative Pre-trained Transformer,” is a chatbot designed to sound as human-like as feasible. It generates real-time responses on a wide variety of topics based on vast quantities of written data. Responses to customer requests, virtual assistants, chatbots, and content generation are the most apparent applications. However, ChatGPT is capable of so much more.

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