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ChatGPT can provide a new channel for client engagement and interaction, which can help improve the client experience and drive client acquisition. It also has its pros and cons.
It’s still relatively early in 2023, and already significant innovations are being implemented. Since November 2022, when ChatGPT became available for free public testing, the ChatGPT chatbot has caused quite a commotion. ChatGPT, an acronym for “Generative Pre-trained Transformer,” is a chatbot designed to sound as human-like as feasible. It generates real-time responses on a wide variety of topics based on vast quantities of written data. Responses to customer requests, virtual assistants, chatbots, and content generation are the most apparent applications. However, ChatGPT is capable of so much more.
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Time to Think Big: What Law Firm Marketing and Bus Dev Teams Can Learn from the Fortune 500
By Joel Wirchin
As competition intensifies, RFPs and marketing output rise, and maintaining brand consistency across changing markets, regions and diverse work settings becomes a critical concern. It’s time to think big.
By Yuliya LaRoe
Business development is, first and foremost, about people and your relationships with these people. While marketing and visibility activities (speaking, writing, etc.) are critical, it’s the people who ultimately make the hiring decisions. As a lawyer, while time is rarely on your side, developing your Nurture System will help you strengthen and deepen your important relationships in ways that are sustainable and effective.
Using Experience Management In Marketing and Business Development
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With experience management, information is centralized in exactly one place and, by design, means that marketing, business development and knowledge management (KM) know that the information they need resides in that exact, single “place.”
Online Extra: From Law School to Corner Office: Tips for Crafting An Effective Bio
By Meg Pritchard
A well-written and up-to-date bio is both essential and possible for every lawyer, no matter your age, level or practice. Here are some tips for crafting an effective bio as you move through different stages of your practice.
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