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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

Assessing Your Business Development Strategies In an Uncertain Economic Climate

By Valerie Chan
May 01, 2023

In an economic downturn, the easy option is to conserve and preserve cash by reducing headcount and slashing external vendors. And in the wake of recent layoffs by law firms, corporations, professional services and legal tech companies, it seems almost second nature to join your peers when the financials aren't looking so good.

But is this in fact the right thing to do, especially if you want to grow?

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