As buzz around artificial intelligence continues to grow, law firm leaders are by and large taking a cautious approach, concerned by the confidentiality implications and alarmed at the prospects for so-called "hallucinations," where the programs inadvertently fabricate research results that can land an attorney in hot water.
Legal Marketers and Business Developers Are Bullish On AI
As buzz around artificial intelligence continues to grow, law firm leaders are by and large taking a cautious approach. But when it comes to the marketing and business side of the legal industry, leaders are bullish about the prospects of AI assisting their overworked teams, with many actively exploring possible applications, if not using them already.
By
Max Mitchell
This premium content is locked for Marketing the Law Firm subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN Marketing the Law Firm
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already have an account? Sign In Now
For enterprise-wide or corporate access, please contact Customer Service at [email protected] or call 1-877-256-2473.
