New FTC Guidelines for Social Media Influencers

Internet celebrities with big social-media followings are often approached for advertising and marketing deals, and the money flowing from these third-party arrangements can be in the millions. But the Federal Trade Commission (FTC) moved to update the guidelines for those who profit from such arrangements, and lawyers are saying the new rules involve big but unsurprising changes.

4 minute read August 01, 2023 at 02:07 AM
By
Brad Kutner
New FTC Guidelines for Social Media Influencers

Internet celebrities with big social-media followings are often approached for advertising and marketing deals, and the money flowing from these third-party arrangements can be in the millions.

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