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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

Are Professional Associations Really Valuable?

By Glennie Green
November 01, 2023

In the legal profession, joining and maintaining membership in various professional associations is common practice. However, lawyers often overlook the critical question of whether their affiliation with these organizations yields substantial benefits, such as quality referrals and new clients.

As a dedicated business development advisor to lawyers and law firms, I frequently encounter attorneys who have remained with bar associations or other groups for a long time without reaping any tangible rewards in terms of leads or referrals. Time is precious, so lawyers should carefully assess the advantages offered by the associations they engage with.

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