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Using the Three Pillars of Marketing Effectively In Today's Digital Marketplace
Lawyers and law firms have been using different kinds of content to reach and engage with clients and prospects since long before "content marketing" was a concept and anyone aspired to be a "thought leader." The analog version of content marketing included sending out newsletters and alerts, offering resources such as white papers, authoring articles in outside publications and speaking at conferences and events. Add in some public relations efforts and perhaps some (tasteful, please!) advertising, and you've achieved the trifecta of marketing: owned media, earned media and paid media.
Enter the digital revolution, which dramatically reshaped the way that lawyers and firms market themselves. The digitization of marketing, advertising and communications gave lawyers and firms more — and more sophisticated — ways to reach, engage with and influence their various audiences. It's also contributed to a market ecosystem that is, at times, mind-bogglingly complex, increasingly competitive and crowded, and potentially riskier than ever.
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The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Beach Boys Songs Written Decades Ago Triggered Current Quarrel With Lawyers
There's current litigation in the ongoing Beach Boys litigation saga. A lawsuit filed in 2019 against Nevada residents Mike Love and his wife Jacquelyne in the U.S. District Court for the District of Nevada that alleges inaccurate payment by the Loves under the retainer agreement and seeks $84.5 million in damages.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Transfer Tax Implications on Real Property Leases
The real property transfer tax does not apply to all leases, and understanding the tax rules of the applicable jurisdiction can allow parties to plan ahead to avoid unnecessary tax liability.