Tips for Complying with ABA and State Rules On Attorney Advertising

If legal marketing professionals are looking for the absolutely clear and consistent rules about attorney advertising that every firm can or should follow, know that the search is futile because the states not only modified the rules but called them by other names including codes, guidelines, standards, oaths, principles, pillars or tenets.

6 minute read August 01, 2024 at 12:07 AM
By
Liz Lindley
Tips for Complying with ABA and State Rules On Attorney Advertising

This June marks 47 years since the U.S. Supreme Court decided Bates v. State Bar of Arizona, determining that commercial speech merited First Amendment protection. The decision allowed attorneys to supply consumers with valuable information about the availability and cost of legal services — in other words, advertising.

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