Avoiding Ad Fraud In Class Notice

Digital ad fraud involves deceptive practices where fraudulent actors exploit automated advertising systems to drain ad budgets, skew campaign metrics and diminish campaign effectiveness. As the sophistication of ad fraud techniques increases, it is crucial to partner with trained marketing professionals who are vigilant in managing and protecting their campaigns.

8 minute read September 01, 2024 at 12:11 AM
By
Cecily Uhlfelder and Robert DeWitte
Avoiding Ad Fraud In Class Notice

Fraud accounts for 22% of yearly digital advertising expenditures, according to Juniper Research, resulting in losses of up to $84 billion for advertisers annually. Notice programs in the settlement context are not immune from this danger.

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