How to Help Lawyers Embrace a Sales Mindset

The idea that lawyers and firms don't — or shouldn't — "sell" to clients and prospects remains widespread. It's time we change this perspective. It's neither practical nor sustainable in a legal services marketplace, where competition to keep clients and attract new ones is intense and the ability to stand out from the crowd is increasingly challenging for both lawyers and firms. It's also not what clients want or what serves them best in the long run.

6 minute read October 01, 2024 at 12:05 AM
By
Meg Pritchard
How to Help Lawyers Embrace a Sales Mindset

I'm a swear-word enthusiast. I actually have that in my LinkedIn profile headline.

To know me is to know my creative use of the F-word — noun, verb, adjective, adverb, expletive.

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