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In a relatively short time, artificial intelligence tools have exploded in capability and adoption, impacting industries and dominating corporate board room discussions. With innovation and rapid technology transformation now common strategic priorities for corporations, AI has also become a front and center risk consideration in the minds of legal, compliance and privacy professionals.
Because AI relies on vast amounts of data, sometimes including personal data, to deliver real-time analysis, predictions, responses or insights, it inherently introduces an array of legal, regulatory, reputational and financial risks. Many of these issues were discussed in the AI Governance in Practice Report from IAPP and FTI Technology, released earlier this year.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.