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FL Appeals Court Overturns $82.6 Million Award for Rapper Flo Rida In Endorsement Deal Litigation
It’s back to court for rapper Tramar Dillard, who goes by the stage name Flo Rida, after the Florida Court of Appeals, Fourth District, ruled that a Broward trial court judge erred in his jury instructions when awarding $82.6 million in a breach of contract lawsuit against the makers of Celsius energy drinks in January 2023. Celsius Holdings Inc. v. Strong Arm Productions USA Inc., 4D2023-0452.
Celsius had appealed the jury verdict, claiming the trial court erroneously allowed the appellees to pursue an improper measure of damages, specifically the stock valuation at the time of trial rather than the date of the alleged breach of contract. The case, of special interest to celebrities and to endorsement negotiators, will now return to Broward Judge David Hames’ courtroom.
Flo Rida’s Hialeah, FL-based company Strong Arm Productions USA and Wellington, FL- based D3M Licensing Group, which was involved in arranging endorsement deals in 2014 and 2016, sued Celsius for violating the contact parameters by allegedly refusing to pay Flo Rida, who says he took the brand from obscurity to an omnipresent drink product currently on store shelves.
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