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If Clients Won’t Buy Your Knowledge, What Will They Buy?

By Alex Geisler
January 01, 2025

“Knowledge is going to be worth zero.” — Raoul Pal

You’ve got it, you sell it, and you’ve still got it. This was always the argument for attaining a profession. You have some knowledge, you sell it, and you still have it. Not much job satisfaction in that, but at least it lasts forever. Until it doesn’t. The reason it doesn’t is because clients won’t buy what they can get for free, and now knowledge, even legal knowledge, is becoming free. So where does that leave you?

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