If Clients Won’t Buy Your Knowledge, What Will They Buy?

With the rise of generative AI, legal, knowledge is becoming worth less, and will become worthless. If GenAI-empowered clients won’t need to buy knowledge from lawyers, what will they buy?

3 minute read January 01, 2025 at 12:11 AM

Alex Geisler

If Clients Won’t Buy Your Knowledge, What Will They Buy?

“Knowledge is going to be worth zero.” — Raoul Pal

You’ve got it, you sell it, and you’ve still got it. This was always the argument for attaining a profession.

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