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The Future of Data Protection Enforcement: It’s Hammer Time!

By Melissa Paulk
January 01, 2025

The landscape of data protection and privacy continues to expand, and with that expansion comes increased scrutiny and the promise of increased enforcement. 2025 will mark a convergence of the proliferation of artificial intelligence, a growing understanding of and desire to exercise consumer rights and protections and new legislation, meaning increased regulatory enforcement is inevitable. Organizations will likely need to expand current privacy compliance protocols sooner rather than later; the new year means increased data protection obligations and stronger penalties for noncompliance. This article explores the impending new legislative landscape, what increased enforcement may look like and how companies can prepare for optimal compliance.

Key Factors Driving Increased Enforcement

Advancing Technology: Artificial Intelligence

AI systems are becoming more advanced and more intermingled with human life. These solutions are processing massive amounts of personal data from various sources, automatically in most cases. Numerous ingestion points and the volume of data required for AI functionality have caused concerns around the collection and application of personal data in AI systems. AI’s complex data processing capabilities make it difficult to establish and exercise data subject rights. Regulators have developed enforcement strategies to ensure required consents, opt-in/opt-out options, limited data access and enhanced transparency in data usage, and the risks to individuals are baked into compliance processes from end to end.

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