Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Be a Social Media Lurker for Better Thought Leadership
Few things in life are as frustrating as talking to people who have no interest in what you have to say.
Whether it’s a colleague or opposing counsel — or, let’s be honest, your spouse or your child — when your audience doesn’t care what you have to say, you’re better off not saying anything.
With your marketing and business development efforts, if your audience doesn’t care about what you’re saying when you publish articles, social media posts, videos, and other forms of thought leadership, you’ve wasted precious time (and likely money) producing content that falls on deaf ears.
To avoid such an unpleasant outcome, consider doing the one thing that can prevent your audience from tuning you out by elevating the quality of your thought leadership: Become a social media lurker.
That is, become someone who studies what your past, current, and prospective clients and referral sources are talking about on social media.
Lurking on social media could be the key to creating thought leadership content today and tomorrow that your clients and referral sources actually want to consume.
Why You Should Lurk on Social Media
Your clients and referral sources are on social media posting, sharing and commenting on items of interest to them.
But if you look deeper at the substance of those posts, shares, and comments, you’ll see they concern topics that fall into categories, such as:
- Challenges they and their organizations are facing.
- Opportunities they and their organizations could take advantage of.
- Trends they see in their industry.
- Trends they see in the world.
- News articles that cover issues of importance to them.
- Other people’s posts they agree or disagree with.
Your clients’ and referral sources’ social media posts are windows into what’s on their minds. If you know the topics and issues they care about and respond to, you can create thought leadership content that speaks directly to those topics and issues.
In addition, the media outlets your clients and referral sources read/watch/listen to and the professional associations and trade groups they’re involved in are also likely publishing content on social media regarding topics and issues of interest to them.
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Beach Boys Songs Written Decades Ago Triggered Current Quarrel With Lawyers
There's current litigation in the ongoing Beach Boys litigation saga. A lawsuit filed in 2019 against Nevada residents Mike Love and his wife Jacquelyne in the U.S. District Court for the District of Nevada that alleges inaccurate payment by the Loves under the retainer agreement and seeks $84.5 million in damages.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Transfer Tax Implications on Real Property Leases
The real property transfer tax does not apply to all leases, and understanding the tax rules of the applicable jurisdiction can allow parties to plan ahead to avoid unnecessary tax liability.