Be a Social Media Lurker for Better Thought Leadership

Few things in life are as frustrating as talking to people who have no interest in what you have to say.
Whether it’s a colleague or opposing counsel — or, let’s be honest, your spouse or your child — when your audience doesn’t care what you have to say, you’re better off not saying anything.
With your marketing and business development efforts, if your audience doesn’t care about what you’re saying when you publish articles, social media posts, videos, and other forms of thought leadership, you’ve wasted precious time (and likely money) producing content that falls on deaf ears.
To avoid such an unpleasant outcome, consider doing the one thing that can prevent your audience from tuning you out by elevating the quality of your thought leadership: Become a social media lurker.
That is, become someone who studies what your past, current, and prospective clients and referral sources are talking about on social media.
Lurking on social media could be the key to creating thought leadership content today and tomorrow that your clients and referral sources actually want to consume.