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Why Hire a Fractional CMO for Your Law Firm?
Many law firms, especially small and midsize practices, struggle with their marketing and business development efforts. Often, they turn to traditional solutions, such as hiring a marketing coordinator, hoping this role can create meaningful impact. However, a coordinator-level professional may lack the strategic expertise and legal industry-specific insights needed to craft and implement effective marketing strategies. Without a robust game plan, the outcome often becomes reactive, administrative marketing work, sidelining efforts to establish the firm’s unique positioning and visibility.
A fractional CMO (chief marketing officer) offers an alternative. As an outsourced marketing executive, a fractional CMO serves as a part-time or on-demand solution to deliver the strategic direction, planning and oversight of a traditional full-time CMO without the long-term salary commitment. For law firms facing complex client acquisition challenges, a fractional CMO can develop focused strategies while fostering operational efficiency — ensuring your firm’s resources are optimally used to meet growth objectives.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.