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Many law firms, especially small and midsize practices, struggle with their marketing and business development efforts. Often, they turn to traditional solutions, such as hiring a marketing coordinator, hoping this role can create meaningful impact. However, a coordinator-level professional may lack the strategic expertise and legal industry-specific insights needed to craft and implement effective marketing strategies. Without a robust game plan, the outcome often becomes reactive, administrative marketing work, sidelining efforts to establish the firm’s unique positioning and visibility.
A fractional CMO (chief marketing officer) offers an alternative. As an outsourced marketing executive, a fractional CMO serves as a part-time or on-demand solution to deliver the strategic direction, planning and oversight of a traditional full-time CMO without the long-term salary commitment. For law firms facing complex client acquisition challenges, a fractional CMO can develop focused strategies while fostering operational efficiency — ensuring your firm’s resources are optimally used to meet growth objectives.
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