Make the Most Out of Your Networking Group

1. Show Up and Be Consistent

Joining a group is just the beginning; being an active participant is what leads to real opportunities. Attend meetings, participate in discussions and show genuine interest in other members. People are more likely to remember and refer business to someone they see regularly and who contributes to the group’s success.

2. Identify Centers of Influence

• Invite the executive director or president for coffee or lunch.
• Ask him/her what the organization’s greatest needs are and how you can help.
• Volunteer.

3. Get to Know the Members

Rather than trying to connect with everyone at once, focus on building a few strong relationships.

• Schedule one-on-one meetings. Invite members for coffee or lunch to learn more about their work and interests. Taking things “off campus” will really enable you to begin a relationship.
• Engage in conversations. Ask thoughtful questions and listen more than you talk.
• Connect. Be proactive in helping fellow members by making introductions, sharing their posts on LinkedIn or attending their events.

4. Take on a Leadership Role

Seeking a leadership position, whether as a committee chair, event organizer or speaker, increases your visibility and credibility. Groups always need help with programming, social media and event planning — getting involved in these areas can help you stand out and build stronger connections.

5. Give to Get

Networking is about creating mutually beneficial relationships. Instead of immediately seeking referrals or business, focus on adding value first.

• Share industry insights or resources.
• Connect members who might benefit from knowing each other.
• Offer to mentor newer members or provide advice in your area of expertise.
• Set up coffees to introduce a member to another contact of yours.Sometimes, that can be as valuable as a referral.

6. Be Strategic About Your Time

Not all groups will be the right fit, and your time is valuable. After a few months, evaluate whether your involvement is worthwhile.

• Are you meeting the right people?
• Are you gaining insights, opportunities or referrals?
• Do you enjoy participating in the group? If the answer is no, it might be time to shift your focus to a different organization that better aligns with your goals.

7. Attend the Meetings and Events

• Have a purpose: “I want to meet just one new contact today. . .”
• Arrive early and/or stay late: Getting to an event early will enable you to spend quiet time with the speaker or leadership without distractions.
• Follow up: Always invite new contacts to follow you on LinkedIn right away.

8. Leverage Social Media for Networking

• Continue the conversation outside of meetings by staying active on LinkedIn and other relevant platforms.
• Engage with fellow members’ posts.
• Share updates about your industry or projects.
• Tag members and the group in posts to increase visibility.

9. Follow Up and Stay in Touch

The key to building long-term relationships is consistent follow-up.

• Send a quick email or LinkedIn message after meetings.
• Check in periodically with members, even if you don’t have an immediate business need. You can send an article you read that they might be interested in, check in on common interests or even reach out to invite contacts for coffee.
• Show appreciation when someone provides a referral or insight.

Conclusion

Networking is an investment in your personal and professional growth. By being an engaged, generous and strategic member, you’ll develop meaningful connections that can reap rewards for years to come.