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In an industry where time equals revenue, the fact that lawyers spend 56% of their time on manual document tasks should be a red flag — especially when much of that work is low-value, repetitive, and rarely recoverable. Yet for many legal professionals, this has become a normalized part of practice — hunting for clauses, updating definitions, formatting contracts, and triple-checking terms before filing or sending to clients. It’s not just inefficient. It’s unnecessary and costly.
Despite years of legal tech innovation, most tools have barely scratched the surface of true productivity gains. They’ve digitized workflows but often complicated them at the same time. The result? Technology that often feels like more work to manage than it's worth.
But something is shifting. A new generation of legal tech, including rapidly advancing AI and AI assistants, is introducing capabilities that don’t just automate individual steps. These tools act as proactive collaborators, intelligently navigating complex documents, surfacing key risks, applying context, and taking action. They’re helping legal teams move from manual to marvelous — and that transformation is happening faster than many realize.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.