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Law Firm Marketing and Business DevelopmentMarketing the Law FirmFeatures

From Shrinking Newsrooms to “Newsfluencers”: The Media Landscape Is Evolving, and Law Firm Marketing Has to Adapt

By Jessica Forres
June 30, 2025

If it feels like the media landscape has been moving at warp speed lately, that’s because it is. Over the past six to 12 months, the way people consume, interact with and trust media has undergone a dramatic transformation. From shrinking newsrooms and skyrocketing social media use to the rise of “newsfluencers,” the world of media relations is no longer what it was even a year ago.

For law firms, this changing environment presents a critical choice to either adapt or get left behind.

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