Illustration: FGC/Shutterstock.com
In the 2019 film “Dark Waters,” based on a true story, protagonist Robert Bilott is a corporate defense lawyer taking on DuPont in environmental litigation.
The more we become commodities — and most legal marketers are happy to assist in this process — then the less we can charge our clients, the less we can match up with the right clients, and the easier we are to be replaced by AI. The old tricks that fooled Google will soon stop working.

Illustration: FGC/Shutterstock.com
In the 2019 film “Dark Waters,” based on a true story, protagonist Robert Bilott is a corporate defense lawyer taking on DuPont in environmental litigation.
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