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Reducing Litigation Risks for Sports Organizations In PI Data Collection

What started off as a law directed at Blockbuster video rentals is now being deployed against the New England Patriots, part of a broader privacy trend that will increasingly impact a sports industry eager to embrace advanced technologies that exploit fan and athlete data. A class action filed against the NFL team alleged the storied franchise ran afoul of the Video Privacy Protection Act by sharing the personal information of fans who used the team’s app.

5 minute read August 01, 2025 at 12:09 AM
By
Michael Bahar , Baird Fogel , Jonathan Freimann and Thomas Spring
Reducing Litigation Risks for Sports Organizations In PI Data Collection

What started off as a law directed at Blockbuster video rentals is now being deployed against the New England Patriots, part of a broader privacy trend that will increasingly impact a sports industry eager to embrace advanced technologies that exploit fan and athlete data.

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