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Successful and Enforceable Brands Connect with the Consumer: Lessons from a Recent 10th Circuit Decision
Trademark rubber stamp. Credit: Arcady/Adobe Stock
Engaging logos, icons, or symbols for your company are essential, and easier to create than ever. A myriad of AI tools and freelance options empower rapid creation of stylish and cool logos in what feels like a heartbeat, and at a fraction of the price. But the days of slapping your fresh brand or a refreshed mark on a package are in the past. A recent 10th Circuit decision reminds companies and brand managers that successful branding requires intentional connections between a selected mark and the company’s offering. Put differently, protectable rights are created the same way a successful brand is established — linking your Mark and your company’s offering in the minds of the consumer is a must. The good news? Regardless of your company’s size or marketing budget, this necessary connection can be achieved.
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