Last year, a luxury handbag maker discovered something troubling: its latest multi-thousand dollar design was being sold on an online marketplace for $89, complete with what appeared to be their official product photos.
AI Against Counterfeits: How Smart Technology Is Reshaping Brand Protection and Platform Accountability
As AI becomes more sophisticated at detecting fakes, it is not just changing how brands protect themselves — it has the potential to change the legal framework for determining when platforms themselves might be held responsible for the counterfeits sold on their sites.
By
Allyson Madrid
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