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AI Against Counterfeits

As AI becomes more sophisticated at detecting fakes, it is not just changing how brands protect themselves — it has the potential to change the legal framework for determining when platforms themselves might be held responsible for the counterfeits sold on their sites.

8 minute read September 01, 2025 at 12:03 AM
By
Allyson Madrid
AI Against Counterfeits

Last year, a luxury handbag maker discovered something troubling: its latest multi-thousand dollar design was being sold on an online marketplace for $89, complete with what appeared to be their official product photos.

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