For more than a decade, Google was the default gateway to inbound leads. Law firms built content strategies around page-one rankings, and legal technology companies poured budget into paid search ads because visibility at the top of the results meant visibility in the pipeline.
How AI Is Transforming the Buyer Journey: The End of Google, Part One
The end of Google page one is not the end of discovery. It is the beginning of a new discovery model — one where the winners are those who align with how buyers actually search, learn, and decide in the age of AI.

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